Turn Incoming Enquiries Into Qualified Sales Opportunities
Haskra helps B2B agencies and SaaS companies capture website and email enquiries, validate and structure lead data, score buyer fit and urgency, and route qualified opportunities directly into your CRM and booking workflow.
“We’re a 22-person B2B SaaS team looking for demand gen + HubSpot attribution ahead of our Q3 launch. Budget ~$9.5k/mo.”
Deduplicated Contact & Deal created in CRM, AE briefed in Slack, and discovery booking link dispatched.
Qualify Inbound Leads Before They Reach Your Sales Calendar
Standard form-to-CRM webhooks dump unvalidated text straight into your pipeline. Haskra engineers the complete intake layer—parsing, validating, scoring, and routing every opportunity.
Protect Discovery Calendars & Deliver Cleaner Client Pipelines
Agencies generate inbound enquiries across landing pages, multi-step forms, and email—but account executives lose hours on low-budget prospects, incomplete briefs, or poorly routed leads.
- Parse free-text project briefs and form submissions into structured scope, budget, and timeline fields
- Filter out sub-threshold budgets or out-of-scope service requests before discovery calls are booked
- Sync clean, deduplicated contact and deal records into HubSpot, Salesforce, or client reporting boards
- Deploy internally for your own agency intake or white-label for your retainer clients
Qualify Inbound Demo Requests Without Adding SDR Headcount
Lean SaaS founding and sales teams receive demo requests, partnership pitches, and support tickets in the same inbound channels, slowing response times for high-fit accounts.
- Validate work email domains, company size indicators, use-case fit, and technical requirements
- Score inbound demo enquiries using transparent, configurable rules (ICP match, seat count, urgency)
- Route high-fit accounts directly to Calendly scheduling and AE Slack/email notifications
- Route lower-tier or self-serve leads to product tours, onboarding sequences, or nurture tracks
How a B2B Agency Lead Qualification Pipeline Operates
Web Form or Inbound Email Arrives
A prospect submits a website enquiry or emails your sales inbox with a free-text project brief, timeline, and budget range.
Structured Extraction & Validation
The workflow parses scope, company size, and budget into normalized JSON, verifies corporate email domains, and checks for duplicates.
Configurable ICP & Fit Scoring
Every lead is scored transparently against your team's budget floor, industry fit, and urgency criteria.
CRM Sync & Calendly Handoff
Clean Contact and Deal records are synced to HubSpot or Salesforce, and qualified prospects receive an immediate booking link.
The 8-Stage Lead Intelligence Engine
Every incoming web form or email enquiry passes through eight structured stages—transforming raw inbound submissions into validated, scored opportunities in your CRM.
Capture
Ingest raw enquiries reliably the moment a prospect reaches out across your active intake channels.
Website contact forms, landing-page webhooks, inbound sales emails, and partner referral submissions.
Parse
Extract intent, entity details, budget signals, and requirements from unstructured text or multi-turn messages.
Extracts company domain, team size, target service or product tier, project timeline, and monthly budget range.
Normalize
Transform messy, free-text inputs into a clean, consistent JSON schema ready for downstream business logic.
Standardizes currency values (USD/GBP/EUR), company size brackets, role titles, and service taxonomy.
Validate
Check contact data, detect missing or conflicting fields, and politely prompt the prospect when critical context is absent.
Verifies corporate email domains, checks for duplicate submissions, and flags missing scope or timeline fields.
Qualify & Score
Apply configurable, transparent business rules and scoring criteria tailored to your exact qualification thresholds.
Scores ICP fit across company headcount (e.g. 5–30 staff), budget floor, decision-maker authority, and timeline.
Route
Direct each lead to the right team member, booking flow, or nurture sequence based on its qualification outcome.
Fast-tracks qualified B2B leads to Calendly discovery booking and AE Slack alerts while routing low-fit enquiries to self-serve resources.
Synchronize
Write structured, deduplicated records into your system of record and link verified calendar or payment events.
Creates or updates Contact, Company, and Deal objects in HubSpot or Salesforce, and syncs Calendly or optional Stripe events.
Monitor & Handle Failures
Guard against silent lead loss with duplicate protection, retry queues, schema validation, and failure alerts.
Catches CRM API rate-limit errors, logs failed payloads safely, and alerts operations so no qualified inbound lead is dropped.
From Raw Enquiry to Structured Pipeline Record
Below is an illustrative end-to-end trace of how Haskra processes an inbound B2B enquiry—from raw form submission to a validated, scored CRM deal and booking handoff.
{
"channel": "web_enquiry_form",
"company_profile": "B2B SaaS (22 staff)",
"service_scope": ["Paid Acquisition", "HubSpot Attribution"],
"monthly_budget_usd": 10000,
"urgency": "Q3 Launch",
"work_email_domain": "verified_corporate"
}- Corporate domain verified; no conflicting company size or budget fields.
- Service need (Demand Gen + HubSpot) matches core agency capabilities.
- Missing field detected: Target CRM seat count → Flagged for discovery agenda.
Fast-tracked to Account Executive Slack channel (#inbound-qualified) and triggered instant Calendly discovery scheduling link.
Upserted Contact, Company, and Deal in HubSpot (Stage: Qualified_Discovery_Booked) with normalized qualification notes attached.
Idempotency key (corporate_email + domain) prevents duplicate CRM deals; dead-letter fallback alerts ops if CRM rate limits occur.
An Implementation Partner for Agencies Delivering Lead Intake Automation
Your agency drives traffic, campaigns, and landing page conversions for clients. Haskra partners with your team—collaboratively, project-by-project, or white-label—to engineer the lead qualification, validation, scoring, and CRM synchronization pipelines that turn those enquiries into organized sales opportunities.
How Agencies Partner With Haskra
Model 01 • Client Campaign Intake Layer
Your agency runs paid search, social, or SEO campaigns; Haskra builds the structured intake, qualification, and CRM routing workflow behind the client's landing pages or messaging channels.
Model 02 • White-Label Automation Delivery
Offer AI lead qualification and pipeline automation as part of your agency's service catalog while Haskra handles backend implementation, validation logic, and error monitoring behind the scenes.
Model 03 • Internal Agency Lead Triage
Automate your own agency's inbound project enquiries—parsing briefs, scoring retainer fit, and routing qualified prospects directly to discovery calendars.
Engineered by a Team That Builds Full-Stack AI Systems
Our lead qualification pipelines are built with the same structured prompt orchestration, database integrity, and API reliability that power our in-house software products.
Haskra Flow
Our conversational and multi-channel intake workflow architecture connecting inbound enquiries to structured qualification rules, calendar handoffs, and CRM or spreadsheet synchronization.
Haskra Scholar
An AI-assisted academic manuscript review and structured evaluation application. Built with Next.js/React and an Express/TypeScript backend, executing sequential section-by-section LLM evaluations with Prisma/PostgreSQL state tracking and Server-Sent Events (SSE).
Focused Lead Automation Today. Foundational AI Infrastructure Tomorrow.
Derived from the Hausa word “Haske” (light and clarity), Haskra is built on a long-term ambition to develop AI infrastructure, platforms, and intelligent systems.
Our immediate commercial focus is helping businesses automate lead qualification and pipeline intake—while our broader roadmap advances across four layers:
Lead Intake & Pipeline Automation
Capturing, parsing, validating, scoring, and synchronizing inbound leads into your sales workflow.
In-House Products & Applied AI
Domain-focused applications such as Haskra Scholar and Haskra Flow demonstrating production AI engineering.
Platforms & Developer Tools
Reusable orchestration layers, validation schemas, and APIs designed to power reliable AI workflows.
Foundations & Research
Long-term exploration into multilingual NLP, regional context models, and sovereign AI infrastructure.
START WITH A FOCUSED PILOT
Ready to Turn Raw Enquiries Into Qualified Pipeline Records?
Share how enquiries currently reach your team, what qualifies a high-intent opportunity for your business, and where your team manages leads today.